Rumor: Microsoft Preparing to Announce Xbox 360 Successor at E3 in June

One report says EA already has dev kits for the new console.
Nintendo plans to unveil its Wii successor at E3 in June, and according to one report, it might not be the only console maker revealing next gen hardware on gaming’s biggest stage. UK publication Develop is reporting that Microsoft could be preparing to counter Nintendo’s Project Cafe with its Xbox 360 successor at E3.

Citing an unnamed “senior, trusted, well-placed” source, Develop writes that an Electronic Arts studio now has development kits for Microsoft’s next console on its desks.

“The source believed, but did not have certain information, that the new Xbox would launch by the end of 2012,” Develop reports. “The individual expects an announcement will be made, at least in some form, at E3.”
 

No specifics were provided on the hardware and Microsoft and EA have officially declined comment.

Develop’s report has sparked a bit of a frenzy, much as the first report of the Wii successor did last month, and one outlet is already pouring cold water on the rumor. Eurogamer, citing its own unnamed “respected source” reports that “an E3 2011 reveal for Microsoft’s next Xbox is highly unlikely.”

UPDATE: Responding to the rumor, EA’s Corporate Communications VP Jeff Brown said, “This story is a total fabrication –- 100 percent not true.

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