Starting today, anyone that has played at least one multiplayer round in the ongoing Gears of War 3 beta will have a chance to receive a buddy token. The token can then be shared with a friend on Xbox Live, giving them access to the beta.
— Purchase any Gears of War content from Xbox Live Marketplace (including a Gears of War game add-on, a Gears of War Games on Demand title, or a Gears of War Avatar item)
— Play 20 or more hours of the Gears of War 3 beta (any time already spent in the beta will count toward this challenge)
— Add a 12-month Xbox Live Gold subscription to your existing account (purchased from retail or online)
— Play more than 100 hours of any Gears of War title, lifetime to date
Epic and Xbox Live are keeping track of all token earning, and everyone that acquires digital coinage will be emailed their additional beta keys on May 8, kicking off the official Never Fight Alone period.
Gears of War 3 is an Xbox 360 exclusive. The game is set to ship on September 20.